the first book showing how to
build, test + measure pr & marketing strategies

combining theory with a practical hands-on workbook

a new logical + transparent methodology

clear definitions and easy to understand explanations

applying Lean Startup principles
to established communications principles

step-by-step guides for using
Lean Communications Canvasses™

the new manual for entrepreneurs on how to
use public relations + marketing to grow their businesses


Mechanical information

Everyday tool

A daily business resource

Theoretical & Practical

New methodology + step-by-step guide

Designed For Entrepreneurs

Easy to read. Easy to access

Fresh thinking

A new approach to PR and marketing

Shelf Appeal

24 x 19 x 2 cm. Landscape. Trade Paperback

Build, Test & Measure

'How To' Guide To Strategy Development

Online Curriculum

ExponentialU online learning resource.

Audiobook

Downloadable via the iTunes and Android Play stores

Additional Resources

Downloadable canvases and templates

get the publisher and agent summary