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BlackBerry Must Die

By Lyndon Johnson On July 5, 2016 · Add Comment · In $BBRY, Branding, Communications Strategy, Toronto

BlackBerry ($BBRY) must die. The company announced today that it is to end production of its Classic handset, reigniting the debate about the company’s future. Many question whether it has one. As a long-term observer – and critic – of the company’s communications mis-steps, it is clear that BlackBerry’s biggest problem is not the devices, but its ability to sellContinue Reading

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