Marketing is not magic

Posted · Add Comment

One of the most common questions I read on Quora and Facebook or LinkedIn groups is ‘what’s the best marketing strategy for X?’.  The question is asked as if there a secret formula or that you can wave a magic wand and find marketing success. Spoiler alert: there is no secret formula or magic wand. Continue Reading

The Future of Work. ReWorked.

Posted · Add Comment

Work is no longer confined to the work place.  New devices, new categories of device and ubiquitous WiFi have made it possible to work almost anywhere.  One thing that hasn’t changed much is the workplace.   I attended an event co-hosted by Microsoft and Steelcase at the Steelcase WorkLife Center Showroom to see the companies’ visionContinue Reading

Is AI The Future Of Retail?

Posted · Add Comment

Disclosure: I am a Microsoft Advocate.  I have been provided with access to some of the company’s new technology – a Surface Book 2 – for evaluation purposes, as well as getting privileged access to some Microsoft Canada executives.  In return, Microsoft has asked that I share any opinions and insights with readers of thisContinue Reading

The Traditional public relations business model doesn’t work

Posted · Add Comment

The PR industry is hiding a dirty little secret that it doesn’t want you to find out about.  Don’t tell anybody I told you… but the traditional PR ‘sausage factory’ of client win… press release… e-mail/wire distribution… media outreach… interview… coverage… product release… press release… email/wire distribution… media outreach… interview… coverage… [repeat to fade] doesn’t work anyContinue Reading