This post will save you $000s in PR retainer fees
THIS POST WILL SAVE YOU $000s IN PR RETAINER FEES If you’re paying a public relations agency thousands of dollars to issue and follow up press releases this post will explain how you can save money and increase your chances of achieving commercially-valuable media coverage. What’s more you will be able to measure the commercialContinue Reading
Why nobody trusts press releases
Research by a PR company claims that press releases are the most trusted source of company information. I’m not convinced. Update: April 27 I’ve received no response to my tweet asking for clarification on the data. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy. AUTHOR DETAILS Lyndon Johnson is theContinue Reading
How To Build Relationship With Journalists
Are you paying a PR company for pitching services, or are they helping you to build relationships with journalists? If it’s the former, these tips will help you to do the latter AUTHOR DETAILS Lyndon Johnson is the founder and general manager of COMMS.BAR™. COMMS.BAR provides early-stage companies with right size, rightContinue Reading
Networking and Building Key Relationships
Mutually beneficial relationships are the foundation of every good public relations campaign. One of the best ways to build them often is to offer help to somebody without the expectation of an immediate benefit. A piece by Gary Vaynerchuk in the Wall Street Journal makes the point that first-mover advantage can be a powerful toolContinue Reading
Disclosure and Transparency In Marketing
“Disclosure is overrated. Just assume everyone is being paid and enjoy the experience.” This is, perhaps, the most concerning statement about social media and the real-time internet. Here’s why! Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
What Is Buzz?
It is the, erm, buzz word for entrepreneurs and small business owners, but why? Does your business or product launch really need buzz and what long-term impact will buzz have to your chances of successfully communicating with your audiences over a longer period of time? That’s all in the latest edition of the THINK PRContinue Reading
Problem With Most Press Releases
Press releases are inextricably linked with PR – despite the fact that they are most often used as a publicity and promotion tool [there is no intent to use them to develop relationships with an audience – not even the media]. Press releases can – and, arguably, should be a valuable part of a smallContinue Reading
How to write better press releases?
“How do we get a journalists to pick up our press release?” It’s a question that COMMS.BAR specialists get asked regularly. They’re an expensive way to find out whether you can get the media interested in an announcement and the truth is that most releases are distributed to mail boxes set up for the purposeContinue Reading
There’s no such thing as ‘off the record’
I made a mistake in trusting in a reporter. It won’t happen again. — Anthony Scaramucci (@Scaramucci) July 28, 2017 Anthony Scaramucci isn’t the first, and won’t be the last, to see something they told a journalist in print. What is concerning is that the Communications Director for The White House appears not to understandContinue Reading