One of the most common questions I read on Quora and Facebook or LinkedIn groups is ‘what’s the best marketing strategy for X?’.  The question is asked as if there a secret formula or that you can wave a magic wand and find marketing success. Spoiler alert: there is no secret formula or magic wand. Continue Reading

Work is no longer confined to the work place.  New devices, new categories of device and ubiquitous WiFi have made it possible to work almost anywhere.  One thing that hasn’t changed much is the workplace.   I attended an event co-hosted by Microsoft and Steelcase at the Steelcase WorkLife Center Showroom to see the companies’ visionContinue Reading

I’m fascinated by communications strategy.  I spend hours looking at what makes a strategy work – and what makes it fail.  As part of the work I’ve done to develop The Lean Communications Framework, I’ve been looking at the component parts of some well known – and successful – PR and marketing strategies.   In thisContinue Reading

Nothing is off-the-record. Even when it is. For the record, there is no such thing as “off the record”.  It’s something that any journalist will tell you.  If you tell them, there’s a chance they’ll publish it.  There is one golden rule for anybody talking with the press – if you don’t want it toContinue Reading