What Is Social Media?

Posted · Add Comment

Publicity is what most PR agencies sell as public relations. It’s the communication of what an organization wants to tell as many people as possible.  It’s also known as promotion. There is little consideration for the audience; often no communication of a value proposition; there’s usually no clear call to action or defined outcome. TheContinue Reading

Startup PR & Marketing | Disciplines & Tools Explained

Posted · Add Comment

This is a post I’ve been meaning to write for a while. It’s important. I frequently have a conversation with entrepreneurs explaining the difference between communications disciplines – PR, marketing & publicity – and the implementation tools used to deliver campaigns. There’s a lot of confusion, both inside the industry and amongst entrepreneurs and itContinue Reading