Two recent studies by MuckRack and Releasd told us what we already knew: that demonstrating the value of what we do is the #1 worry for the majority of the PR industry. The reports also highlighted that senior executives don’t understand the value it delivers.  This is not – or at least, should not, beContinue Reading

One of the most frequent conversations I have entrepreneurs is about pitching the media in order to secure coverage.  The majority have had limited success contacting journalists.  Even less have had a response to email pitches. This workshop explains how the media works and why most of what PR companies tell their customers – andContinue Reading

One of the most common questions I read on Quora and Facebook or LinkedIn groups is ‘what’s the best marketing strategy for X?’.  The question is asked as if there a secret formula or that you can wave a magic wand and find marketing success. Spoiler alert: there is no secret formula or magic wand. Continue Reading

Work is no longer confined to the work place.  New devices, new categories of device and ubiquitous WiFi have made it possible to work almost anywhere.  One thing that hasn’t changed much is the workplace.   I attended an event co-hosted by Microsoft and Steelcase at the Steelcase WorkLife Center Showroom to see the companies’ visionContinue Reading

Nothing is off-the-record. Even when it is. For the record, there is no such thing as “off the record”.  It’s something that any journalist will tell you.  If you tell them, there’s a chance they’ll publish it.  There is one golden rule for anybody talking with the press – if you don’t want it toContinue Reading