SPIN DOCTORS
What is off-the-record. And what isn’t.
Nothing is off-the-record. Even when it is. For the record, there is no such thing as “off the record”. It’s something that any journalist will tell you. If you tell them, there’s a chance they’ll publish it. There is one golden rule for anybody talking with the press – if you don’t want it toContinue Reading
Copy Apple’s PR Strategy – Not Apple’s Publicity Strategy
I read this article by Ed Zitron on the Inc website earlier and tried to comment. When the comment wouldn’t load for technical reasons [I’m assuming] I thought the comment was worth turning it in to a short blog post. The point Ed makes is that most companies shouldn’t try to emulate Apple’s publicity strategy.Continue Reading