Traditional public relations model doesn’t work

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The PR industry is hiding a dirty little secret that it doesn’t want you to find out about.  Don’t tell anybody I told you… but the traditional PR ‘sausage factory’ of client win… press release… e-mail/wire distribution… media outreach… interview… coverage… product release… press release… email/wire distribution… media outreach… interview… coverage… [repeat to fade] doesn’t work anyContinue Reading

Is PR Dead?

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A few weeks ago I read a piece in PR week by former Edelman EMEA CEO Robert Phillips pronouncing that public relations is dead.  It’s something I’ve long said and Robert made some very valid points: “PR is dead.  Its business model, dominated on the consultancy side by bloated networks selling bureaucracy over transformation and generalists over deepContinue Reading

A public relations + marketing checklist for startup & smallbiz founders

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A  read lots of articles about public relations for startups and early-stage businesses, offering entrepreneurs tips and advice on how to best promote their companies.  Most of them focus on the media piece [the publicity] rather than the public relations part [the relationship building] but this piece from Founderdating.com, written by Talentbin’s Peter Kazanjy stoodContinue Reading