Two recent studies by MuckRack and Releasd told us what we already knew: that demonstrating the value of what we do is the #1 worry for the majority of the PR industry. The reports also highlighted that senior executives don’t understand the value it delivers. This is not – or at least, should not, beContinue Reading
I’m fascinated by communications strategy. I spend hours looking at what makes a strategy work – and what makes it fail. As part of the work I’ve done to develop The Lean Communications Framework, I’ve been looking at the component parts of some well known – and successful – PR and marketing strategies. In thisContinue Reading
Making pr and marketing affordable, accessible, transparent & measurable for entrepreneurs A few years ago I started to think about a better way for entrepreneurs to get access to, use and measure the value of PR, marketing & publicity. How could I help entrepreneurs use PR and marketing in order to grow their businesses? I didContinue Reading
Much has been written about the future of PR. The PR industry is either in denial or simply hopes that by asking the question often enough it will eventually convince its customers to give it what it wants.