An Introduction to Lean Communications Methodology | VIDEO | Staples Spotlight
What does Trump know about branding? Absolutely nothing. Here’s why.
(Thread) What does #Trump know about #brand? Clearly nothing, based on this tweet. Let me explain. First, a definition of brand. Brand is about values. It’s a promise made by organizations to live up to a core set of values. The #brand of an organization is determined by how well it lives up to theseContinue Reading
The Traditional public relations business model doesn’t work
The PR industry is hiding a dirty little secret that it doesn’t want you to find out about. Don’t tell anybody I told you… but the traditional PR ‘sausage factory’ of client win… press release… e-mail/wire distribution… media outreach… interview… coverage… product release… press release… email/wire distribution… media outreach… interview… coverage… [repeat to fade] doesn’t work anyContinue Reading
PR & Marketing Glossary of Terms for Entrepreneurs
Actionable relationship = a relationship that has marketing value because the person or group of people will take a specific action when asked to do so Advertising = the placement of owned (media) content for a fee. The rate varies depending on the location, duration, the number of people that are likely to see it,Continue Reading
Do I Need Public Relations, Marketing or Publicity?
*Before you read this post please check out my definitions of public relations, marketing and publicity. It’ll take you less than two minutes. PR is the process of building and maintaining strong relationships with the people that are critical to the attainment of a goal. Marketing is compelling a defined person or group to takeContinue Reading
Is PR Dead?
A few weeks ago I read a piece in PR week by former Edelman EMEA CEO Robert Phillips pronouncing that public relations is dead. It’s something I’ve long said and Robert made some very valid points: “PR is dead. Its business model, dominated on the consultancy side by bloated networks selling bureaucracy over transformation and generalists over deepContinue Reading
Copy Apple’s PR Strategy – Not Apple’s Publicity Strategy
I read this article by Ed Zitron on the Inc website earlier and tried to comment. When the comment wouldn’t load for technical reasons [I’m assuming] I thought the comment was worth turning it in to a short blog post. The point Ed makes is that most companies shouldn’t try to emulate Apple’s publicity strategy.Continue Reading
Why nobody trusts press releases
Research by a PR company claims that press releases are the most trusted source of company information. I’m not convinced. Update: April 27 I’ve received no response to my tweet asking for clarification on the data. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy. AUTHOR DETAILS Lyndon Johnson is theContinue Reading
Why You Shouldn’t Pay a PR Agency Retainer
If you’re a small business or startup and paying a traditional PR company to manage the relationships between your organization and the media here are three reasons you might want to reconsider the arrangement. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy? AUTHOR DETAILS Lyndon Johnson is theContinue Reading