Is PR Dead?

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A few weeks ago I read a piece in PR week by former Edelman EMEA CEO Robert Phillips pronouncing that public relations is dead.  It’s something I’ve long said and Robert made some very valid points: “PR is dead.  Its business model, dominated on the consultancy side by bloated networks selling bureaucracy over transformation and generalists over deepContinue Reading

Why nobody trusts press releases

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Research by a PR company claims that press releases are the most trusted source of company information.  I’m not convinced. Update: April 27 I’ve received no response to my tweet asking for clarification on the data. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy.

Why You Shouldn’t Pay a PR Agency Retainer

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If you’re a small business or startup and paying a traditional PR company to manage the relationships between your organization and the media here are three reasons you might want to reconsider the arrangement. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?

The Repetition Myth of Public Relations

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 There’s a myth started by the public relations industry that the more you repeat something the more credible it becomes. But, is it true?  That’s the topic of today’s THINK Public Relations Espresso. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy? Sign up for a daily PR Espresso:

Most PR + Marketing is Publicity

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Last year I wrote a blog post about how I felt that most PR was either marketing or publicity.  In this edition of the THINK PR Espresso I revisit the topic and see whether anything has changed. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?