The PR industry is hiding a dirty little secret that it doesn’t want you to find out about. Don’t tell anybody I told you… but the traditional PR ‘sausage factory’ of client win… press release… e-mail/wire distribution… media outreach… interview… coverage… product release… press release… email/wire distribution… media outreach… interview… coverage… [repeat to fade] doesn’t work anyContinue Reading
PR & Marketing Glossary of Terms for Entrepreneurs
Advertising = the placement of owned content for a fee. The rate varies depending on the location, duration, the number of people that are likely to see it, etc. AVE (Advertising Value Equivalency) = an arbitrary value attributed to earned media coverage by adding a random multiplier (between 5 and 20) to the published advertising rateContinue Reading
Do I Need Public Relations, Marketing or Publicity?
*Before you read this post please check out my definitions of public relations, marketing and publicity. It’ll take you less than two minutes. PR is the process of building and maintaining strong relationships with the people that are critical to the attainment of a goal. Marketing is compelling a defined person or group to takeContinue Reading
Is PR Dead?
A few weeks ago I read a piece in PR week by former Edelman EMEA CEO Robert Phillips pronouncing that public relations is dead. It’s something I’ve long said and Robert made some very valid points: “PR is dead. Its business model, dominated on the consultancy side by bloated networks selling bureaucracy over transformation and generalists over deepContinue Reading
Copy Apple’s PR Strategy – Not Apple’s Publicity Strategy
I read this article by Ed Zitron on the Inc website earlier and tried to comment. When the comment wouldn’t load for technical reasons [I’m assuming] I thought the comment was worth turning it in to a short blog post. The point Ed makes is that most companies shouldn’t try to emulate Apple’s publicity strategy.Continue Reading
Why nobody trusts press releases
Research by a PR company claims that press releases are the most trusted source of company information. I’m not convinced. Update: April 27 I’ve received no response to my tweet asking for clarification on the data. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy. AUTHOR DETAILS Lyndon Johnson is theContinue Reading
Why You Shouldn’t Pay a PR Agency Retainer
If you’re a small business or startup and paying a traditional PR company to manage the relationships between your organization and the media here are three reasons you might want to reconsider the arrangement. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy? AUTHOR DETAILS Lyndon Johnson is theContinue Reading
The Repetition Myth of Public Relations
There’s a myth started by the public relations industry that the more you repeat something the more credible it becomes. But, is it true? That’s the topic of today’s THINK Public Relations Espresso. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy? AUTHOR DETAILS Lyndon Johnson is the founder andContinue Reading
Most PR + Marketing is Publicity
Last year I wrote a blog post about how I felt that most PR was either marketing or publicity. In this edition of the THINK PR Espresso I revisit the topic and see whether anything has changed. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy. AUTHOR DETAILS Lyndon JohnsonContinue Reading
What’s The Difference Between A Press Release & A News Release
It’s very simple. A press release is about distributing a single piece of information to as large an audience as possible, via the media. A news release is about communicating news to an identified audience. What’s the difference between information and news? That will be the topic for tomorrow’s PR espresso. Continue Reading