What Is Awareness?

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Awareness is what most PR agencies sell, but here’s why it is probably not what your business needs unless it is delivering the right message to the right audience, via the right channel and at the right time. Let’s face it, how many conversations have you ever started with a megaphone?  If your business needsContinue Reading

When Is The Right Time For PR?

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  Timing is often overlooked by organizations planning their PR activities.  If the timing is wrong everything else you do could be in vain.  Imagine trying to start a conversation with somebody as they exit a room or start a conversation with somebody else! Most look at the best time for their business rather thanContinue Reading

What Is The Right Message?

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There are four Rs at the heart of effective PR – delivering the right message, to the right audience, at the right time via the right channel. The message is often misunderstood by both PR professionals and their clients. Most PR agencies talk about the importance of creating “buzz” or “awareness” – you’ve only gotContinue Reading

Whose Context Is It Anyway?

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Context is the most often forgotten part of any PR, marketing and publicity strategy.  But it’s not yours that matters, it’s your audiences’. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?

What is Publicity?

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Publicity is what most PR agencies sell as public relations. It’s the communication of what an organization wants to tell as many people as possible.  It’s also known as promotion. There is little consideration for the audience; often no communication of a value proposition; there’s usually no clear call to action or defined outcome. TheContinue Reading

What is PR?

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The definition of public relations according to the largest industry association is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” There is no mention of the media, yet most PR agencies sell pre-packaged media relations programs under the guise of public relations. We’ve taken the Public Relations Society ofContinue Reading