The Repetition Myth of Public Relations

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 There’s a myth started by the public relations industry that the more you repeat something the more credible it becomes. But, is it true?  That’s the topic of today’s THINK Public Relations Espresso. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy? Sign up for a daily PR Espresso:

What Is Buzz?

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It is the, erm, buzz word for entrepreneurs and small business owners, but why?  Does your business or product launch really need buzz and what long-term impact will buzz have to your chances of successfully communicating with your audiences over a longer period of time? That’s all in the latest edition of the THINK PRContinue Reading

What Is Awareness?

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Awareness is what most PR agencies sell, but here’s why it is probably not what your business needs unless it is delivering the right message to the right audience, via the right channel and at the right time. Let’s face it, how many conversations have you ever started with a megaphone?  If your business needsContinue Reading