The PR industry is hiding a dirty little secret that it doesn’t want you to find out about. Don’t tell anybody I told you… but the traditional PR ‘sausage factory’ of client win… press release… e-mail/wire distribution… media outreach… interview… coverage… product release… press release… email/wire distribution… media outreach… interview… coverage… [repeat to fade] doesn’t work anyContinue Reading
Do I Need Public Relations, Marketing or Publicity?
*Before you read this post please check out my definitions of public relations, marketing and publicity. It’ll take you less than two minutes. PR is the process of building and maintaining strong relationships with the people that are critical to the attainment of a goal. Marketing is compelling a defined person or group to takeContinue Reading
Copy Apple’s PR Strategy – Not Apple’s Publicity Strategy
I read this article by Ed Zitron on the Inc website earlier and tried to comment. When the comment wouldn’t load for technical reasons [I’m assuming] I thought the comment was worth turning it in to a short blog post. The point Ed makes is that most companies shouldn’t try to emulate Apple’s publicity strategy.Continue Reading
Why nobody trusts press releases
Research by a PR company claims that press releases are the most trusted source of company information. I’m not convinced. Update: April 27 I’ve received no response to my tweet asking for clarification on the data. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy. AUTHOR DETAILS Lyndon Johnson is theContinue Reading
What Is Engagement?
Engagement comes up in almost every conversation about PR, marketing and publicity, yet very few people are able to define it, how you measure it, or the value it delivers to an organization. What it’s not is an exchange on twitter or Facebook or shared content because you have asked them to. Engagement is theContinue Reading
How To Build Relationship With Journalists
Are you paying a PR company for pitching services, or are they helping you to build relationships with journalists? If it’s the former, these tips will help you to do the latter AUTHOR DETAILS Lyndon Johnson is the founder and general manager of COMMS.BAR™. COMMS.BAR provides early-stage companies with right size, rightContinue Reading
Media Coverage Is Not Implied Endorsement
There’s a myth that media coverage in an implied endorsement. It’s not and, if we’re honest, never was. The myth was harder to maintain in the days of print and the early days of the internet. But,in an environment where many journalists include a disclaimer on their social profiles that “a RT is not anContinue Reading
What Is Buzz?
It is the, erm, buzz word for entrepreneurs and small business owners, but why? Does your business or product launch really need buzz and what long-term impact will buzz have to your chances of successfully communicating with your audiences over a longer period of time? That’s all in the latest edition of the THINK PRContinue Reading
What Is Awareness?
Awareness is what most PR agencies sell, but here’s why it is probably not what your business needs unless it is delivering the right message to the right audience, via the right channel and at the right time. Let’s face it, how many conversations have you ever started with a megaphone? If your business needsContinue Reading
Problem With Most Press Releases
Press releases are inextricably linked with PR – despite the fact that they are most often used as a publicity and promotion tool [there is no intent to use them to develop relationships with an audience – not even the media]. Press releases can – and, arguably, should be a valuable part of a smallContinue Reading