How The Media Works – An Introduction For Entrepreneurs

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One of the most frequent conversations I have entrepreneurs is about pitching the media in order to secure coverage.  The majority have had limited success contacting journalists.  Even less have had a response to email pitches.

This workshop explains how the media works and why most of what PR companies tell their customers – and sell as services – is wrong.  It also explains how, when you understand how the media works, it will dramatically improve media coverage percentage rates.