Evaluating PR + Marketing Effort

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Evaluating the effectiveness of any communications program is essential – but too often agencies say it’s intangible – citing awareness and thought-leadership. In reality, if you know what success looks like before you start and create a campaign designed to achieve it, it’s easy to measure whether something is working. Here are a few tips:Continue Reading

Disclosure and Transparency In Marketing

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“Disclosure is overrated. Just assume everyone is being paid and enjoy the experience.”  This is, perhaps, the most concerning statement about social media and the real-time internet. Here’s why! Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?

Measuring Marketing is Binary

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Marketing has become overly complex. Many of the articles I read on the topic, whether traditional – analogue – marketing or using new online platforms and digital tools, fail to explain the essence of marketing. Ask many marketing ‘professionals’ to define marketing and they’d fail to do it in a single sentence. Marketing is simpleContinue Reading

Redesigning public relations and marketing for entrepreneurs

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Recently I talked with Rivers Corbett, host of the Startup Canada Podcast, about how I’m redesigning public relations and marketing for entrepreneurs. We talked about: the need for clear definitions for public relations, marketing and publicity why most entrepreneurs should focus on building key relationships rather than media coverage the challenges associated with disruptive innovationContinue Reading