What Is Positioning?

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Positioning is a challenge for every small business. It is especially difficult when both the competition and prospective customer are large organizations. Effective positioning in these situations is about focusing on the value you can offer that a larger organization cannot.  Small businesses also have the advantage of being flexible, in terms of approach, modelContinue Reading

Why Bad Content Makes PR More Important

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There’s been an article doing the rounds suggesting that content marketing could kill PR When you read the piece, the point being made by +Christopher Penn is that bad content could damage the effectiveness of media relationships because journalists won’t like being pitched bad content. I’m not justifying it but, trust me, journalists are usedContinue Reading

Evaluating PR + Marketing Effort

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Evaluating the effectiveness of any communications program is essential – but too often agencies say it’s intangible – citing awareness and thought-leadership. In reality, if you know what success looks like before you start and create a campaign designed to achieve it, it’s easy to measure whether something is working. Here are a few tips:Continue Reading

PR & Marketing. In That Order.

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  PR always comes before marketing, but do you know why?  Here’s our explanation of why it’s always PR & marketing – and not the other way around. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?

Disclosure and Transparency In Marketing

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“Disclosure is overrated. Just assume everyone is being paid and enjoy the experience.”  This is, perhaps, the most concerning statement about social media and the real-time internet. Here’s why! Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?

When Is The Right Time For PR?

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  Timing is often overlooked by organizations planning their PR activities.  If the timing is wrong everything else you do could be in vain.  Imagine trying to start a conversation with somebody as they exit a room or start a conversation with somebody else! Most look at the best time for their business rather thanContinue Reading

Marketing Is 80:20

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You know the 80:20 rule, right?  80 percent of your new business comes from 20 percent of your customer-base – so why do the majority of companies not spend the same proportion of their marketing energy, resources and budget on one-fifth of their customers and audience-base?

What Is Marketing?

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Marketing is a term that is used widely but understood rarely.  Marketing has 4 key components – 4 Ps: Product, Price, Place and Promotion.  The majority of people that talk about marketing are only talking about promotion. Marketing communications is the use of a variety of tools & channels, including brochures, flyers, targeted adverts, socialContinue Reading

Startup and SmallBiz PR Basics

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If you want an overview of the fundamental principles of PR for small businesses and startups this is worth a watch.  It’s more than two and a half hours, but it explains the theory and practice behind successfully using public relations to deliver the right message to the right audience at the right time viaContinue Reading