What Is Positioning?

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Positioning is a challenge for every small business. It is especially difficult when both the competition and prospective customer are large organizations. Effective positioning in these situations is about focusing on the value you can offer that a larger organization cannot.  Small businesses also have the advantage of being flexible, in terms of approach, modelContinue Reading

What Is Engagement?

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Engagement comes up in almost every conversation about PR, marketing and publicity, yet very few people are able to define it, how you measure it, or the value it delivers to an organization. What it’s not is an exchange on twitter or Facebook or shared content because you have asked them to. Engagement is theContinue Reading

PR & Marketing. In That Order.

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  PR always comes before marketing, but do you know why?  Here’s our explanation of why it’s always PR & marketing – and not the other way around. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?

What Is Awareness?

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Awareness is what most PR agencies sell, but here’s why it is probably not what your business needs unless it is delivering the right message to the right audience, via the right channel and at the right time. Let’s face it, how many conversations have you ever started with a megaphone?  If your business needsContinue Reading