Why Bad Content Makes PR More Important

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There’s been an article doing the rounds suggesting that content marketing could kill PR When you read the piece, the point being made by +Christopher Penn is that bad content could damage the effectiveness of media relationships because journalists won’t like being pitched bad content. I’m not justifying it but, trust me, journalists are usedContinue Reading

What Is Content Marketing

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Content marketing is the latest buzzword, but in reality, it’s nothing new! It’s just marketing that uses content as the delivery mechanism for the call to action.       AUTHOR DETAILS Lyndon Johnson is the founder and general manager of COMMS.BARâ„¢. COMMS.BAR provides early-stage companies with right size, right time communications strategy advice toContinue Reading