There’s a myth that media coverage in an implied endorsement. It’s not and, if we’re honest, never was. The myth was harder to maintain in the days of print and the early days of the internet.
But,in an environment where many journalists include a disclaimer on their social profiles that “a RT is not an endorsement” and increasing numbers of media outlets use unpaid contributors it’s becoming an increasingly untenable position. So why does the PR industry and the media not put you straight?
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