A public relations + marketing checklist for startup & smallbiz founders

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A  read lots of articles about public relations for startups and early-stage businesses, offering entrepreneurs tips and advice on how to best promote their companies.  Most of them focus on the media piece [the publicity] rather than the public relations part [the relationship building] but this piece from Founderdating.com, written by Talentbin’s Peter Kazanjy stoodContinue Reading

The Repetition Myth of Public Relations

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 There’s a myth started by the public relations industry that the more you repeat something the more credible it becomes. But, is it true?  That’s the topic of today’s THINK Public Relations Espresso. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?     AUTHOR DETAILS Lyndon Johnson is the founder andContinue Reading

Most PR + Marketing is Publicity

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Last year I wrote a blog post about how I felt that most PR was either marketing or publicity.  In this edition of the THINK PR Espresso I revisit the topic and see whether anything has changed. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy.       AUTHOR DETAILS Lyndon JohnsonContinue Reading

What Is Engagement?

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Engagement comes up in almost every conversation about PR, marketing and publicity, yet very few people are able to define it, how you measure it, or the value it delivers to an organization. What it’s not is an exchange on twitter or Facebook or shared content because you have asked them to. Engagement is theContinue Reading

Why Bad Content Makes PR More Important

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There’s been an article doing the rounds suggesting that content marketing could kill PR When you read the piece, the point being made by +Christopher Penn is that bad content could damage the effectiveness of media relationships because journalists won’t like being pitched bad content. I’m not justifying it but, trust me, journalists are usedContinue Reading

Evaluating PR + Marketing Effort

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Evaluating the effectiveness of any communications program is essential – but too often agencies say it’s intangible – citing awareness and thought-leadership. In reality, if you know what success looks like before you start and create a campaign designed to achieve it, it’s easy to measure whether something is working. Here are a few tips:Continue Reading