Networking and Building Key Relationships

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Mutually beneficial relationships are the foundation of every good public relations campaign. One of the best ways to build them often is to offer help to somebody without the expectation of an immediate benefit.  A piece by Gary Vaynerchuk in the Wall Street Journal makes the point that first-mover advantage can be a powerful tool when building relationships and is far more effective than handing out business cards to everybody you meet.

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