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Is It Time You ‘Steve’ Your Product Catalog?

By Lyndon Johnson On May 1, 2016 · Add Comment · In $AAPL, Communications Strategy, Public Relations, Strategy, Toronto
Is it time You ‘Steve’ your product catalog? Most companies sell too many products. They tweak feature sets, speed and feeds and accidentally create a new product. Or, they don’t want to miss out on sales opportunities, and so create products to cater for every possible customer possibility. Over time, product catalogs become bloated.  TheyContinue Reading
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