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Audi tries to think different about advertising

By Lyndon Johnson On December 27, 2016 · Add Comment · In Branding, Communications Strategy, Public Relations, Strategy, Toronto
, I’m surprised that nobody has tried it before. When I heard Audi’s 60-second spot ‘Join the League of Performance’ there was no mistaking exactly what the company had tried to do. Apple’s famous ‘think different’ commercial is legendary. The company celebrated people who by, the company suggested, thinking differently to the majority had changedContinue Reading
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