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Why is public relations so expensive? (and how to reduce the cost)

By Lyndon Johnson On November 10, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Measurement, Public Relations, Strategy, Toronto
Why is public relations so expensive? The first question that any PR company asks when you enquire about working with them is ‘what’s your budget?’ And you tell them.  At least, you tell them the number you think is the going rate for the cookie-cutter PR ‘strategies’. That’s why public relations is so expensive. If youContinue Reading
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