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8 riskiest assumptions that cause PR and marketing failure

By Lyndon Johnson On September 28, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Public Relations, Toronto
8 riskiest assumptions that cause PR and marketing failure After almost 20 years working with startups & small businesses these are the top 8 risky assumptions that cause PR and Marketing failure: You’re extrapolating vanity metrics – like shares, tone of voice, sentiment, likes and RTs – in order to measure business impact You know who theContinue Reading
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