8 riskiest assumptions that cause PR and marketing failure

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8 riskiest assumptions that cause PR and marketing failure After almost 20 years working with startups &┬ásmall businesses┬áthese are the top 8 risky assumptions that cause PR and Marketing failure: You’re extrapolating vanity metrics – like shares, tone of voice, sentiment, likes and RTs – in order to measure business impact You know who theContinue Reading