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Negative Coverage Creates PR Problem for United

By Lyndon Johnson On April 11, 2017 · Add Comment · In Branding, Communications Strategy, Public Relations, Publicity, Strategy, Toronto
As a communicator it’s been fascinating watching United’s response to its “re-accommodation” of a passenger from one of its flights over the weekend.  It has created a public relations headache that it could easily have avoided. Holding Pattern As soon as the issue happened, United ground crew should have alerted the company’s senior communications executives.  InContinue Reading
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