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The “Expert” Myth

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Marketing, Strategy, Toronto
I’ve written about this before, and I’m writing again because it’s important.  It’s what I’m calling The Expert Myth. I hear almost every day that if you have a blog you are an expert in whatever topic you’re writing about – and nothing could be further from the truth.  Just because you have a pointContinue Reading
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