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Maserati’s SuperBowl “Strike” Was Public Relations NOT Advertising

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Strategy, Toronto
 Did you see Maserati’s first TV advert?  What did you think?  I’ve watched it… I don’t know how many times and every time I watch it I’m impressed.  Very impressed.  Many people didn’t understand it when it ran.  Most hadn’t heard of the Marque, let alone the Ghibli brand. Questions and analysis about theContinue Reading
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