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Choosing a PR company? These are the questions to ask.

By Lyndon Johnson On December 15, 2017 · Add Comment · In Lean Communications Methodology, Public Relations, Strategy, Toronto
The basis on which the strategy is built What assumptions are they making (and what happens if those assumptions are false)? What’s the pricing structure – how does it align with the retainer fee to deliver the strategy How often is the strategy reviewed? What’s the process for reviewing the strategy and fine-tuning it? WhatContinue Reading
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