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What does Trump know about branding? Absolutely nothing. Here’s why.

By Lyndon Johnson On April 15, 2019 · Add Comment · In Branding, Public Relations, Publicity, Strategy
(Thread) What does #Trump know about #brand? Clearly nothing, based on this tweet. Let me explain. First, a definition of brand. Brand is about values. It’s a promise made by organizations to live up to a core set of values. The #brand of an organization is determined by how well it lives up to theseContinue Reading
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Alternative Facts, Fake News & Inaccurate Reporting

By Lyndon Johnson On January 22, 2017 · Add Comment · In Communications Strategy, Storytelling, Strategy, Toronto
Alternative Facts, Fake News & Inaccurate Reporting After KellyAnne Conway‘s interview with NBC this morning the term “alternative facts” has been trending on Twitter. Throughout the US election we heard the term “Fake News” in almost every report.  It appears we’ll be using and discussing it for the next few years. Trump Press Secretary SeanContinue Reading
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