THE COMMUNICATIONS BAR
  • TOOLS + RESOURCES
    • LEAN COMMS FRAMEWORK
    • GLOSSARY OF TERMS
  • FOUNDERS.COFFEE
  • THE LAB
    • THE HASH
    • PLAY-BY-PLAY
  • SERVICE MENU
    • THE COMMS MERCHANDISE STORE
  • FAQs

What Is Marketing?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Marketing, Strategy, Toronto
Marketing is a term that is used widely but understood rarely.  Marketing has 4 key components – 4 Ps: Product, Price, Place and Promotion.  The majority of people that talk about marketing are only talking about promotion. Marketing communications is the use of a variety of tools & channels, including brochures, flyers, targeted adverts, socialContinue Reading
Read More »
All prices subject to HST @ 13%
copyright COMMS.BAR | a THINK DIFFERENT [LY] company

Made in Canada by entrepreneurs, for entrepreneurs