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Alternative Facts, Fake News & Inaccurate Reporting

By Lyndon Johnson On January 22, 2017 · Add Comment · In Communications Strategy, Storytelling, Strategy, Toronto
Alternative Facts, Fake News & Inaccurate Reporting After KellyAnne Conway‘s interview with NBC this morning the term “alternative facts” has been trending on Twitter. Throughout the US election we heard the term “Fake News” in almost every report.  It appears we’ll be using and discussing it for the next few years. Trump Press Secretary SeanContinue Reading
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Trump’s PR problems are more serious than I thought

By Lyndon Johnson On January 19, 2017 · Add Comment · In Communications Strategy, Public Relations, Publicity, Strategy, Toronto
Trump’s PR problems are more serious than I thought Just before election day I wrote about Donald Trump’s Public Relations problem.  I argued his most serious problem was the alienation of mainstream Republican voters, and a large number of it’s elected officials. We all know what happened. Damaging relationships with voters Fast forward to todayContinue Reading
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Ask These Questions When Journalists Call | Checklist

By Lyndon Johnson On January 17, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Publicity, Strategy, Toronto
Ask These Questions When Journalists Call Entrepreneurs want journalists to be interested in their businesses, but can often be intimidated by the prospect of dealing with the media.  There’s really no need. Ask these questions when journalists call: Ask the journalist: What do you need? What’s your deadline? Where can I reach you? Then, whateverContinue Reading
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Media Relations 101 – Journalists want sources not pitches

By Lyndon Johnson On January 2, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Publicity, Strategy, Toronto
Media 101 | Journalists want sources not pitches If you want more media coverage become a source.  Journalists want reliable, informed and credible sources. The one thing they don’t want is more pitches. It is the first thing I explain to every entrepreneur. Traditional PR firms don’t tell them this. Having been a journalist the firstContinue Reading
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Growing A Startup Is Like A Game Of Football

By Lyndon Johnson On January 1, 2017 · Add Comment · In Lean Communications Methodology, Public Relations, Toronto
Growing A Startup Is Like A Game Of Football. Set a 10-yard goal every month and attempt to make the yardage in four downs rather than throwing Hail Mary's.
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