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Why Bad Content Makes PR More Important

By Lyndon Johnson On December 15, 2017 · Add Comment · In Marketing, Public Relations, Toronto
There’s been an article doing the rounds suggesting that content marketing could kill PR When you read the piece, the point being made by +Christopher Penn is that bad content could damage the effectiveness of media relationships because journalists won’t like being pitched bad content. I’m not justifying it but, trust me, journalists are usedContinue Reading
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What Is Content Marketing

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Marketing, Strategy, Toronto
Content marketing is the latest buzzword, but in reality, it’s nothing new!  It’s just marketing that uses content as the delivery mechanism for the call to action.       AUTHOR DETAILS Lyndon Johnson is the founder and general manager of COMMS.BAR™. COMMS.BAR provides early-stage companies with right size, right time communications strategy advice toContinue Reading
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Storytelling: are you telling the right story?

By Lyndon Johnson On May 13, 2016 · Add Comment · In Communications Strategy, Lean Communications Methodology, Marketing, Storytelling, Strategy, Toronto
The key to effective story telling is to tell the story your audience wants to 'read'
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