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Alternative Facts, Fake News & Inaccurate Reporting

By Lyndon Johnson On January 22, 2017 · Add Comment · In Communications Strategy, Storytelling, Strategy, Toronto
Alternative Facts, Fake News & Inaccurate Reporting After KellyAnne Conway‘s interview with NBC this morning the term “alternative facts” has been trending on Twitter. Throughout the US election we heard the term “Fake News” in almost every report.  It appears we’ll be using and discussing it for the next few years. Trump Press Secretary SeanContinue Reading
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PR Industry Has Been In Fake News & Alternative Fact Business For Years

By Lyndon Johnson On December 19, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Public Relations, Publicity, Strategy, Toronto
PR Industry Has Been In Fake News Business For Years Fake news is a hot topic since the 2016 US Election.  But in reality, fake news is nothing new.  It’s not even news. The PR industry – or the PRublicity industry, as I call it – has been in the business of fake news andContinue Reading
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Fake News Solution: journalism

Journalism Is The Solution To Fake News

By Lyndon Johnson On December 16, 2016 · Add Comment · In Communications Strategy, Storytelling, Toronto
Journalism Is The Solution To Fake News Solution Journalism is the solution to fake news.  As a recovering broadcast journalist (I spent almost the first six years of my career working in local news and sport) I’ve watched most media outlets move from journalism to content syndication. Looking at this image it’s not about the outletContinue Reading
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