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An entrepreneur’s guide to measuring PR

By Lyndon Johnson On May 14, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Measurement, Public Relations, Toronto
Here's how to measure public relations
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How to measure the ROI of public relations activity

By Lyndon Johnson On May 13, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Measurement, Public Relations, Strategy, Toronto
Rather than trying to measure the value of public relations using an abstract like advertising equivalency what if we measure it on something that we already has value - relationship strength?
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