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The “Expert” Myth

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Marketing, Strategy, Toronto
I’ve written about this before, and I’m writing again because it’s important.  It’s what I’m calling The Expert Myth. I hear almost every day that if you have a blog you are an expert in whatever topic you’re writing about – and nothing could be further from the truth.  Just because you have a pointContinue Reading
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How Russia Influenced The 2016 US Elections

By Lyndon Johnson On March 29, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Toronto
Over the past few months I’ve heard the question, “is there any evidence of Russia influencing the outcome of the US Presidential election?”. From what I’ve read and heard, the answer is unquestionably yes. Influence and influencers Influence, and influencers, are part of the language of the communications industry. They’re the new darlings of theContinue Reading
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