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Why nobody trusts press releases

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Media Relations, Media Relationships, Publicity, Strategy, Toronto
Research by a PR company claims that press releases are the most trusted source of company information.  I’m not convinced. Update: April 27 I’ve received no response to my tweet asking for clarification on the data. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy.     AUTHOR DETAILS Lyndon Johnson is theContinue Reading
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How To Build Relationship With Journalists

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Media Relations, Media Relationships, Strategy, Toronto
Are you paying a PR company for pitching services, or are they helping you to build relationships with journalists?  If it’s the former, these tips will help you to do the latter       AUTHOR DETAILS Lyndon Johnson is the founder and general manager of COMMS.BAR™. COMMS.BAR provides early-stage companies with right size, rightContinue Reading
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