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How to tell whether your content is marketing

By Lyndon Johnson On May 14, 2016 · Add Comment · In Communications Strategy, Marketing, Strategy, Toronto
If there's no call to action then a piece of content is not a piece of marketing communication, it's promotion.
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Why you should stop creating content & start building relationships

By Lyndon Johnson On May 13, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Strategy, Toronto
How much time, money and energy are you wasting by creating content in the name of content marketing that has no noticeable impact on your business?
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