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Why you should expect more than media coverage from your PR firm

By Lyndon Johnson On May 14, 2016 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Publicity, Toronto
Here's why you should expect more than media coverage.
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Most PR Firms Are Publicists (and how to tell the difference)

By Lyndon Johnson On May 14, 2016 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Toronto
What is the difference between public relations and publicity? A publicity company offers media pitching as their primary service. A PR firm helps you build relationships with key people.
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Public relations is a startup business strategy…

By Lyndon Johnson On May 13, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Public Relations, Strategy, Toronto
PR is associated by most, including the majority of people charging customers thousands of dollars every month for the privilege when they provide publicity and promotion services. That's not what I do.
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