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Thoughts on AMEC Integrated Evaluation Framework

By Lyndon Johnson On June 22, 2016 · 2 Comments · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Measurement, Public Relations, Publicity, Toronto
How we #MeasurePR needs to change – and anything that helps measure the commercial impact of public relations, marketing and publicity is a good thing as far as I’m concerned.  It’s been a topic of discussion for many years within the industry – the last 20 that I’ve been working in communications but there haven’t beenContinue Reading
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