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How Russia Influenced The 2016 US Elections

By Lyndon Johnson On March 29, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Toronto
Over the past few months I’ve heard the question, “is there any evidence of Russia influencing the outcome of the US Presidential election?”. From what I’ve read and heard, the answer is unquestionably yes. Influence and influencers Influence, and influencers, are part of the language of the communications industry. They’re the new darlings of theContinue Reading
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Look, Squirrel. Donald Trump’s Distraction Strategy

By Lyndon Johnson On March 20, 2017 · Add Comment · In Communications Strategy, Public Relations, Publicity, Strategy, Toronto
Pure Distraction First it was an accusation that President Obama “wiretapping” Trump Tower. Then it was that Obama hadn’t wiretapped Trump Tower, per se, but had conducted surveillance. Next it was based on media reports. Then it’s that rather than use a US agency, Obama had used UK spy agency GCHQ. Today it is accusations thatContinue Reading
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A message to social media wizards, sorceresses, ninjas, concierges & jedi

By Lyndon Johnson On March 14, 2017 · Add Comment · In Toronto
Stop it. Please. You’re doing yourself and the industry a disservice – and it has to stop. A few years ago I met a social media ‘ninja’ who says he has just a year of social media experience – and admits he knows nothing about marketing or public relations. He told me he can’t believeContinue Reading
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