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BBC Apprentice Series 12 Episode 5 – Cycling Crowdfunding

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Communications Strategy, Lean Communications Methodology, Marketing, Strategy, Toronto
BBC Apprentice Series 12 Episode 5 – Cycling Crowdfunding With this task the key is going to be finding people that ride bikes – and finding them en mass.  This isn’t a general consumer task, it’s all about focusing on a niche.  I’d call Cycling Weekly and find online communities and cycle clubs.  It isContinue Reading
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BBC Apprentice Series 12 Episode 4 – Department Store

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Branding, Marketing, Public Relations, Toronto
BBC Apprentice Series 12 Episode 4 – Department Store In the BBC Apprentice Series 12 Episode 4 “Department Store” task there’s only one product here for me… the scarves. It’s the primary reason that tourists visit Liberty.  Choosing the scarves as well as creating an interactive window display in order to show them off.  It should captureContinue Reading
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BBC Apprentice Series 12 Episode 2 – Japanese Jeans

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Branding, Communications Strategy, Marketing, Strategy, Toronto
BBC Apprentice Series 12 Episode 2 – Japanese Jeans In the BBC Apprentice Series 12 Episode 2 – Japanese Jeans task contestants had to create a new jeans brand. What’s Japanese for Jeans? Jinzu. That’s what I would have called the jeans in this task. ‘Jinzu – Japanese for Jeans’ would have been my advertising sloganContinue Reading
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BBC Apprentice Series 12 Episode 1 – Collectables Task

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Strategy, Toronto
BBC Apprentice Series 12 Episode 1 – Collectables Task The first episode of Season 12 of the BBC Apprentice is a sales negotiation task. The key here is to identify what you have and the value of each item to ensure that the teams get the best price for high value items. It also ensuresContinue Reading
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Stop Marketing Like a Fortune 500 Company. Start marketing like a startup.

By Lyndon Johnson On December 8, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Toronto
Stop marketing like a Fortune 500 company. Start marketing like a startup. One of the most common mistakes I see entrepreneurs make is trying to emulate the strategies of Fortune 500 companies. Either that or they try to copy what others have done in the hope that it delivers the same results for their business. Stop marketingContinue Reading
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Startup PR & Marketing | Disciplines & Tools Explained

By Lyndon Johnson On December 7, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Marketing, Public Relations, Toronto
This is a post I’ve been meaning to write for a while. It’s important. I frequently have a conversation with entrepreneurs explaining the difference between communications disciplines – PR, marketing & publicity – and the implementation tools used to deliver campaigns. There’s a lot of confusion, both inside the industry and amongst entrepreneurs and itContinue Reading
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Why public relations is infrastructure – not a plugin

By Lyndon Johnson On December 2, 2016 · Add Comment · In Lean Communications Framework, Lean Communications Methodology, Public Relations, Toronto
Why public relations is infrastructure – not a plugin Public relations has a reputation for being something businesses turn to when they need to generate awareness.  It’s something that most founders want to turn on – like a tap – when they need it expecting almost instant results. But, it doesn’t work like that.  Turning on a tapContinue Reading
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7 Steps to Effective PR Strategies

By Lyndon Johnson On November 23, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Toronto
7 Steps to Effective PR Strategies 1. In the top left in the box called ‘Desired Outcome’ write down one desired outcome from public relations activity that is achievable within the next 90 days. It must be realistic, specific, and measurable. 2. In the top right of the canvas marked ‘Assumptions’ write down the namesContinue Reading
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7 Steps to finding Product Marketing Fit™

By Lyndon Johnson On November 23, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Strategy, Toronto
7 Steps to finding Product Marketing Fit™ 1. In the top left in the box called ‘Desired Outcome’ write down one desired outcome from public relations activity that is achievable within the next 90 days. It must be realistic, specific, and measurable. 2. In the top right of the canvas marked ‘Assumptions’ write down theContinue Reading
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How To Build Key Relationship Maps

By Lyndon Johnson On November 23, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology
How to Build Key Relationship Maps 1. In the large circles place the names or positions of the people critical to achieving your desired commercial outcome. 2. In the outer circles, place the names of the people your key relationships can help you reach. OR 1. In the large circles place the names or positionsContinue Reading
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