What Is Marketing?

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Marketing is a term that is used widely but understood rarely. ┬áMarketing has 4 key components – 4 Ps: Product, Price, Place and Promotion. ┬áThe majority of people that talk about marketing are only talking about promotion. Marketing communications is the use of a variety of tools & channels, including brochures, flyers, targeted adverts, socialContinue Reading

What is PR?

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The definition of public relations according to the largest industry association is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” There is no mention of the media, yet most PR agencies sell pre-packaged media relations programs under the guise of public relations. We’ve taken the Public Relations Society ofContinue Reading