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The Traditional public relations business model doesn’t work

By Lyndon Johnson On February 26, 2018 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Media Relations, Public Relations, Publicity, Strategy, Toronto
The PR industry is hiding a dirty little secret that it doesn’t want you to find out about.  Don’t tell anybody I told you… but the traditional PR ‘sausage factory’ of client win… press release… e-mail/wire distribution… media outreach… interview… coverage… product release… press release… email/wire distribution… media outreach… interview… coverage… [repeat to fade] doesn’t work anyContinue Reading
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