THE COMMUNICATIONS BAR
  • TOOLS + RESOURCES
    • LEAN COMMS FRAMEWORK
    • GLOSSARY OF TERMS
  • FOUNDERS.COFFEE
  • THE LAB
    • THE HASH
    • PLAY-BY-PLAY
  • SERVICE MENU
    • THE COMMS MERCHANDISE STORE
  • FAQs

What Is The Right Message?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Publicity, Strategy, Toronto
There are four Rs at the heart of effective PR – delivering the right message, to the right audience, at the right time via the right channel. The message is often misunderstood by both PR professionals and their clients. Most PR agencies talk about the importance of creating “buzz” or “awareness” – you’ve only gotContinue Reading
Read More »

Whose Context Is It Anyway?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Marketing, Public Relations, Publicity, Strategy, Toronto
Context is the most often forgotten part of any PR, marketing and publicity strategy.  But it’s not yours that matters, it’s your audiences’. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
Read More »
All prices subject to HST @ 13%
copyright COMMS.BAR | a THINK DIFFERENT [LY] company

Made in Canada by entrepreneurs, for entrepreneurs