What Is The Right Message?

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There are four Rs at the heart of effective PR – delivering the right message, to the right audience, at the right time via the right channel. The message is often misunderstood by both PR professionals and their clients. Most PR agencies talk about the importance of creating “buzz” or “awareness” – you’ve only gotContinue Reading

Whose Context Is It Anyway?

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Context is the most often forgotten part of any PR, marketing and publicity strategy. ¬†But it’s not yours that matters, it’s your audiences’. Watch another THINK PR Espresso¬†for help with PR, marketing and publicity strategy?