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Copy Apple’s PR Strategy – Not Apple’s Publicity Strategy

By Lyndon Johnson On December 15, 2017 · Add Comment · In $AAPL, Media Relations, Public Relations, Publicity, Toronto, Uncategorized
I read this article by Ed Zitron on the Inc website earlier and tried to comment.  When the comment wouldn’t load for technical reasons [I’m assuming] I thought the comment was worth turning it in to a short blog post. The point Ed makes is that most  companies shouldn’t try to emulate Apple’s publicity strategy.Continue Reading
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