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Change the way you pay for public relations and marketing

By Lyndon Johnson On February 16, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Public Relations, Strategy
Change the way you pay public relations marketing The starting price for hiring a traditional public relations agency is $15,000, plus taxes.  The average monthly retainer fee is upwards of $5000 per month and most want a minimum of a three month commitment.  That’s before you’ve even started to do anything. In return an agency will sell you aContinue Reading
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Change the way you purchase public relations and marketing

By Lyndon Johnson On February 15, 2017 · Add Comment · In Toronto
PR agency beauty Pageant Hiring a PR company is a bit like a beauty pageant. Having made a long list of potential suppliers, a short-list is invited to pitch. Each firm presents a comprehensive programme of research, media relations, content creation, social media and influencer marketing. An agency calls it a strategy. The pitch isContinue Reading
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Change the way you access public relations and marketing

By Lyndon Johnson On February 13, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Strategy, Toronto
More than 98 percent of entrepreneurs are unable to access the pr and marketing help they need to grow their businesses. Why? Because most agencies want a minimum of $5,000 per month and a minimum commitment of 3 months before they’ll do help you. In return for $15,000 most agencies provide cookie-cutter tactical programmes, rather thanContinue Reading
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Change the way you define public relations and marketing

By Lyndon Johnson On February 13, 2017 · Add Comment · In Toronto
Definitions Matter In order to get the most out of public relations it is important to understand what it is – and what it isn’t. Alphabet soup Over the last few years, the terms public relations, marketing and publicity have become interchangeable – to the detriment of all of them.  Without clear definitions it isContinue Reading
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Change the way you think about public relations & marketing

By Lyndon Johnson On February 12, 2017 · Add Comment · In Communications Strategy, Marketing, Public Relations, Strategy, Toronto
Change the way you think about public relations & marketing Public relations has a serious credibility issue. It’s expensive – an average agency retainer costs between 5 and 10 thousand dollars a month. It is hard to measure. At least, the way most agencies approach it it is impossible to measure. Most firms don’t evenContinue Reading
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Alternative Facts, Fake News & Inaccurate Reporting

By Lyndon Johnson On January 22, 2017 · Add Comment · In Communications Strategy, Storytelling, Strategy, Toronto
Alternative Facts, Fake News & Inaccurate Reporting After KellyAnne Conway‘s interview with NBC this morning the term “alternative facts” has been trending on Twitter. Throughout the US election we heard the term “Fake News” in almost every report.  It appears we’ll be using and discussing it for the next few years. Trump Press Secretary SeanContinue Reading
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Trump’s PR problems are more serious than I thought

By Lyndon Johnson On January 19, 2017 · Add Comment · In Communications Strategy, Public Relations, Publicity, Strategy, Toronto
Trump’s PR problems are more serious than I thought Just before election day I wrote about Donald Trump’s Public Relations problem.  I argued his most serious problem was the alienation of mainstream Republican voters, and a large number of it’s elected officials. We all know what happened. Damaging relationships with voters Fast forward to todayContinue Reading
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Ask These Questions When Journalists Call | Checklist

By Lyndon Johnson On January 17, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Publicity, Strategy, Toronto
Ask These Questions When Journalists Call Entrepreneurs want journalists to be interested in their businesses, but can often be intimidated by the prospect of dealing with the media.  There’s really no need. Ask these questions when journalists call: Ask the journalist: What do you need? What’s your deadline? Where can I reach you? Then, whateverContinue Reading
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Media Relations 101 – Journalists want sources not pitches

By Lyndon Johnson On January 2, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Publicity, Strategy, Toronto
Media 101 | Journalists want sources not pitches If you want more media coverage become a source.  Journalists want reliable, informed and credible sources. The one thing they don’t want is more pitches. It is the first thing I explain to every entrepreneur. Traditional PR firms don’t tell them this. Having been a journalist the firstContinue Reading
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Growing A Startup Is Like A Game Of Football

By Lyndon Johnson On January 1, 2017 · Add Comment · In Lean Communications Methodology, Public Relations, Toronto
Growing A Startup Is Like A Game Of Football. Set a 10-yard goal every month and attempt to make the yardage in four downs rather than throwing Hail Mary's.
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