Change the way you think about public relations & marketing
Public relations has a serious credibility issue. It’s expensive – an average agency retainer costs between 5 and 10 thousand dollars a month. It is hard to measure. At least, the way most agencies approach it it is impossible to measure. Most firms don’t even try. Public relations is also designed to benefit the agency, regardless of whether their customers get value.
PR is also seen as a bolt-on. It’s an activity that is outsourced. That is separate from the day-to-day operations of a business.
But it shouldn’t be that way. It doesn’t have to be that way. Over the next 7 days I’m going to show you how you can – and should – change the way your business thinks about public relations and marketing. I’ll cover things like how startups & small businesses define, access, purchase, pay, measurement, and use pr and marketing.
Are you ready to change the way you understand pr and marketing? Are you ready to start using pr & marketing to grow your business?