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Apple’s communication strategy is risky

By Lyndon Johnson On May 28, 2016 · Add Comment · In $AAPL, Communications Strategy, Marketing, Public Relations, Toronto
Apple – once the master communicator – is playing a dangerous game.  It’s also in danger of looking like just another technology company – falling in to the trap of over-hyping new product announcements and then failing to deliver on the promise.  For a company that was the master of understatement; a company known for the secrecyContinue Reading
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What is marketing?

By Lyndon Johnson On May 28, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Toronto
Very little of what is called marketing can be legitimately considered to be so.
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What Is Influencer Marketing?

By Lyndon Johnson On May 16, 2016 · Add Comment · In Communications Strategy, Marketing, Measurement, Strategy, Toronto
What is an influencer?
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How to tell whether your content is marketing

By Lyndon Johnson On May 14, 2016 · Add Comment · In Communications Strategy, Marketing, Strategy, Toronto
If there's no call to action then a piece of content is not a piece of marketing communication, it's promotion.
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Storytelling: are you telling the right story?

By Lyndon Johnson On May 13, 2016 · Add Comment · In Communications Strategy, Lean Communications Methodology, Marketing, Storytelling, Strategy, Toronto
The key to effective story telling is to tell the story your audience wants to 'read'
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Why you should stop creating content & start building relationships

By Lyndon Johnson On May 13, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Strategy, Toronto
How much time, money and energy are you wasting by creating content in the name of content marketing that has no noticeable impact on your business?
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What is the definition of marketing?

By Lyndon Johnson On May 13, 2016 · Add Comment · In Marketing, Strategy, Toronto
The only goal of marketing is to compel a defined person or group of people to take a specific action. Promotion, as part of marketing, is also known as marketing communications.
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PR and publicity – what is the difference?

By Lyndon Johnson On May 8, 2016 · Add Comment · In Communications Strategy, Public Relations, Publicity, Toronto
If PR is media coverage, what is publicity? It's the most important question your PR firm needs to answer.
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