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What is PR?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Publicity, Toronto
The definition of public relations according to the largest industry association is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” There is no mention of the media, yet most PR agencies sell pre-packaged media relations programs under the guise of public relations. We’ve taken the Public Relations Society ofContinue Reading
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Apple’s communication strategy is risky

By Lyndon Johnson On May 28, 2016 · Add Comment · In $AAPL, Communications Strategy, Marketing, Public Relations, Toronto
Apple – once the master communicator – is playing a dangerous game.  It’s also in danger of looking like just another technology company – falling in to the trap of over-hyping new product announcements and then failing to deliver on the promise.  For a company that was the master of understatement; a company known for the secrecyContinue Reading
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What is marketing?

By Lyndon Johnson On May 28, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Toronto
Very little of what is called marketing can be legitimately considered to be so.
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What Is Influencer Marketing?

By Lyndon Johnson On May 16, 2016 · Add Comment · In Communications Strategy, Marketing, Measurement, Strategy, Toronto
What is an influencer?
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Why you should expect more than media coverage from your PR firm

By Lyndon Johnson On May 14, 2016 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Publicity, Toronto
Here's why you should expect more than media coverage.
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An entrepreneur’s guide to measuring PR

By Lyndon Johnson On May 14, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Measurement, Public Relations, Toronto
Here's how to measure public relations
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Why did Target fail in Canada?

By Lyndon Johnson On May 14, 2016 · Add Comment · In Branding, Public Relations, Toronto
Why did Target fail in Canada?
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Building key business relationships is complex (but not hard)

By Lyndon Johnson On May 14, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Public Relations, Strategy, Toronto
Build and maintain business relationships in the same way you do personal ones
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Public relations definition

By Lyndon Johnson On May 14, 2016 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations
Public Relations is everything an organization or entrepreneur does to build a relationship between it and an audience. It’s about building trust, credibility and demonstrating that you have a shared interest.
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Most PR Firms Are Publicists (and how to tell the difference)

By Lyndon Johnson On May 14, 2016 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Toronto
What is the difference between public relations and publicity? A publicity company offers media pitching as their primary service. A PR firm helps you build relationships with key people.
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